6 Tips to Reach Your Crowdfunding Goal (2/2)
In our last blog post we explained what we did to prepare our Kickstarter campaign, which reached €410.000 ($450.000) within 34 days....
Luke Roberts Lighting Blog
How We Prepared our €410.000 Kickstarter Campaign (1/2)
Crowdfunding is an awesome tool for startups to proof product-market-fit and show that there are people out there willing to...
It’s here. The future of smart lighting
A lot of companies still think that smart lighting means putting as many features in one lamp as possible to...
Great times for hardware startups! Really?
These are amazing times for hardware startups. Companies such as Fitbit, NEST and Beats grew rapidly and went public or...
LED is the new MP3!
MP3 killed the music labels business model — LED might do the same to the lighting industry.